“Little-known nuggets like this are what the owners of traditional Nonya rice dumplings and snacks maker Kim Choo Kueh Chang want to share with Singaporeans. Edmond Wong, the third-generation family member running the business—alongside his two elder brothers—that was started by their grandmother Lee Kim Choo in 1945, says that the company’s objective goes beyond producing quality Peranakan fare at its two main outlets in Joo Chiat Place and East Coast Road,”

“For the past few years some companies calling themselves very similar names to Kim Choo Kueh Chang have been producing rice dumplings. The problem for Edmond and the team is often people believe they are purchasing their Kim Choo dumplings but they aren’t. “

“The story of Kim Choo Kueh Chang began with my grandmother, Lee Kim Choo, who first sold Nyonya (Straits-Chinese Peranakan woman) rice dumplings under a banyan tree along Joo Chiat Place. “