The Spirit of Enterprise Award 2011


The Spirit of Enterprise is a non-profitable organisation with a mission to promote and to advance the entrepreneur spirit in Singapore, by honouring local self-reliant entrepreneurs operating small and medium-sized businesses. They also serve to inspire Singaporeans, especially the young, to become entrepreneurs by facilitating interaction, communication and knowledge dissemination between students, the entrepreneurs and the general public. – Spirit of Enterprise.

We at Kim Choo Kueh Chang Pte Ltd are honoured to be one of the 28 honourees to claim the award of the SOE 2011 on the 14th of November 2011 at the Grand Copthorne Waterfront Hotel.

The award which we had received will continue to serve as a reminder to us that our efforts to promote our culture as a form of sustainable business model will not be in vain.

As we venture towards our endeavours to better serve our communities, we want to thank all our supporters and the board members of the SOE for voting us in as an honouree of this year’s SOE 2011.

Dining for Dealmakers: Singapore Changi Airport


We've been reported by Reuters to be one of the best Airport food in Changi Airport.

Singapore Night in Moscow 2011

Kim Choo Kueh Chang Pte. Ltd. is committed to preserving Singapore's unique Straits-born culture through promoting the Peranakan cuisine and fashion, which fosters a greater sense of belonging amongst Singaporeans.

Established since 1945, Kim Choo has been a mainstay in Singapore's diverse epicurean tapestry for over 60 years. With food and fashion very much intertwined, Kim Choo continues to honor its heritage and celebrate the Peranakan way of life to this day. Many covet its Nyonya rice dumplings for its rich taste, disguised by the effervescent fragrance of pandan leaves. Its food and lifestyle boutique gallery offers a vibrant showcase of intricately woven Nyonya Kebayas and beaded shoes. In addition, its food sampling and demonstrations leave visitors with a memorable cultural experience that is nostalgic with tinge of modernity.

Having close collaborations with various local ministries, Kim Choo is privileged to represent Singapore on the international arena, and has since showcased Singapore's unique Peranakan culture to Taiwan, Japan, and the United States of America. Again, Kim Choo is deeply honored to be invited to exhibit its latest Kebaya collection, featuring Singapore's kebaya designer Raymond Wong (Rumah Kim Choo), in Russia's Singapore Night in Moscow 2011 Fashion Show.

In preparation for the Singapore Night in Moscow 2011, Raymond Wong will showcase his newest works, which provide a modern interpretation of the traditional kebaya. His contemporary designs seek to depict how the traditional kebaya remains relevant in today's fashion industry. To deepen our understanding and appreciation for the Peranakan fashion, Kim Choo hopes to offer a guide alongside a presentation on how the Peranakan beaded shoes are intricately fashioned. It is our hope that through this cultural showcase, our Russian counterparts will be piqued by a Peranakan culture that is uniquely Singapore.

Lastly, we will like to thank the Ministry of Foreign Affairs as well as the Singapore Tourism Board for giving us the opportunity to represent Singapore in promoting our Straits-born culture in Russia.

Fashion Show: Singapore Night in Moscow 2011


Staying committed to our roots by promoting our Straits-born culture and heritage has brought us overseas again for another exciting showcase of our beautiful way of life.

The 'Singapore Night in Moscow 2011' successfully concluded and the positive reviews have given us much encouragement as a cultural showcase to the World.

We would like to take this opportunity once again to thank the Ministry of Foreign Affairs and the Singapore Tourism Board for allowing us to represent Singapore in this meaningful event.

Please do enjoy watching the video captured on the day's event and share it with your family and friends.

The Martha Stewart Show - Aired


We would like to thank 'The Martha Stewart Show' and the 'Singapore Tourism Board' for allowing us to play a role in their video presentation to showcase the Peranakan culture to the World.

Please enjoy watching the video and share the culture around with your families and friends!

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